What percentage of visitors to your website send you an email or call you? What would it be worth to your business if you could double that number? A lead generator/magnet is a bribe to your website visitors to encourage them to provide their contact details - once they're in your database you can start communicating and building the know, like and trust that will give you the business success you deserve.
A good lead generator will pull leads to your website, engage them and collect their details for your mailing list.
The best lead generators will:
A phenomenal lead generator will do all of the above, but will also give you useful actionable information about your new lead - information that you can use to tailor your marketing.
The range of possible lead generators is as wide as your imagination, but the most common types are:
See our article "what is the best lead magnet" for an analysis of the the different types available.
If you don't have a lead generator yet then you're attracting clients to your website but losing them, probably for ever! If you already have a lead generator on your website, you should think about adding another, then another - 2 lead generators are better than one, but 5 is better still. A range of lead generators on your website increases the chance that you'll have a magnet that addresses your visitors pains and is of a type that appeals to their personality type.
To see our favourite lead generator in action click here.