Your current website designer is at best delivering just half of the service that your business needs to succeed.
You are being failed in 6 key areas:
Your website is just one part of your branding, marketing and sales strategy. If you make the mistake of treating it as a standalone entity it will never deliver the results you need to grow your business. A website designer that provides a complete marketing and sales solution is crucial to your success.
And how have I come to this conclusion? The points above accurately describes just about every website development firm I’ve ever met or worked for including Stratoworks (until recently). But 2 years ago I had a road to Damascus moment. I realised that I’d been letting down my clients and it led me to transform the way we do business. I hired one of the UK's best marketing experts as a consultant and developed a 5 step system that starts with gaining clarity around your business, your services and your ideal client and ends with a website that converts visitors into leads and a marketing plan to attract them in the first place.
Over the next few weeks I will consider each of these points in more detail, but if you’d like to get a head start take our test now.